Telecommunications company, Globacom,has emerged as the fourth most admired African brand.According to a survey by Brand Africa, Globacom was ‘incredibly consistent’ among the companies that featured in the survey.
The Chairman of Brand Africa, Thebe Ikalafeng, noted that the study was conducted by the company’s partner, GeoPoll.He said:-“The valuation is a multi-tier royalty relief methodology that blends a brand’s financial performance and consumer admiration to create a unique index and ranking.
“One of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa. Consumers are the ultimate arbiters of that success. Thus, the Brand Africa 100 signals which brands are getting it right on the continent.
”Other African brands that made the list of top 25 include Jumia, United Bank for Africa, MTN, DSTV, Tiger Brands and Amarula of South Africa, Econet and Kwese of Zimbabwe, Ankara Clothing of Ghana, Tusker of Kenya, Africell of Gambia and Ecobank of Togo.